Our Foundations

Living Flame is a New Zealand, family owned business that’s been passionate about creating luxury, custom-made gas fireplaces for over 35 years.  All Living Flame products are crafted in New Zealand by our highly skilled artisans, either by hand, or with the use of specialised, modern machinery.    Every product is manufactured in the Living Flame factory in Auckland, using only the best quality materials that will stand the test of time.  As a family business, we have a unique focus on the customer, where our knowledge, experience and cutting-edge equipment enable us to bring your ideas and designs to fruition.

With a solid background in the heating industry, Stan Jones established Living Flame in 1982.  His son Paul joined the business in 1997, and during the school holidays you’re likely to find Paul’s son Kingston there too.

In the company’s fledgling years, Stan installed baking kilns at The Ford Motor Co. factory in Wiri, boilers at Kraft Foods factories, and played an integral part in designing and installing the heating systems for the first Hot Houses in New Zealand.  With industrial expertise, Living Flame’s innovation and cutting-edge designs meant that more and more residential heating applications were sought after; so much so that in 1983 the company became the first gas fireplace manufacturer in New Zealand.

We’re passionate people

Living Flame prides itself on its loyal and experienced staff, many of whom have been essential to Living Flame’s growth and development.  It’s these experienced workers and quality craftsmen that sees Living Flame produce pioneering products that many competitors strive to imitate.  However, it’s the people who work here and the focus we put on our customers that truly sets Living Flame apart from the rest.

On a daily basis you are likely to see Paul working on the factory floor alongside Joe and Shane, who have been with us for 27 and 25 years respectively; ensuring their passion for quality design and manufacturing is riveted into every fireplace. That unparalleled  knowledge helps solve some of the most difficult issues involved with fireplace design and installation.

Everyone plays an integral part here, like Glen who tirelessly travels the country, to meet people, fix fires, inspect new installations and to train gas fitters. For him, every home is different, as is every client, and that’s what keeps it interesting.

If you have ever bought one of our fireplaces, chances are you would have met Paul or Monique Fenton who met and married while working with us. Together, their combined knowledge is now more than 40 years with Living Flame.

You may have even met Nigel, one of our finest Service Men, who would go from home to home maintaining beautiful fireplaces, until complications with surgery confined him to a wheelchair. Nigel still works in our factory and is an important part of the Living Flame team today.

With so many staff committed to providing great fireplace and customer service over many years, it’s no wonder our customers keep returning with new projects.

We’ve been busy designing fireplaces for some time now

With over 35 years of experience creating custom-made gas fireplaces, we’ve continually created new products and milestones that have shaped Living Flame into the highly specialised business we are today.


Living Flame was formed on the 25th June by founder Stan Jones


Designed and manufactured the first New Zealand made Victorian and Edwardian Cast Register Gas Insert Fires


Designed and manufactured the first New Zealand made Gas Basket and Insert Fires


Designed and manufactured the first New Zealand made dual heat convector firebox and radiant gas fireplace, the Thermoflow Gas Convector Series, in sizes from 450 to 2000mm


Designed and manufactured the first New Zealand made modernist fireplace with glass and mirrors, the Vision Modernist Series


Designed and manufactured the first New Zealand dual heat convector and radiant free standing gas fireplace, the G series GS25 and GS35


Designed and manufactured the first New Zealand dual heat convector and radiant free panoramic standing gas fireplace, the G series Gp25, Gp40 and Gz30. Eventually manufactured by Masport, these fires are still loved and adored today


Designed and manufactured the first New Zealand made Outdoor stainless steel gas fireplace, the Aura Outdoor Series, 900 to 1500 mm


Designed and manufactured the world's first Outdoor Cook On gas fireplace, the Chef Barbecue Fireplace, 1200 and 1500 mm


Designed and manufactured the first New Zealand sleek modernist gas fireplace, the Eastside Designer Series, 1200 to 3000 mm


Designed and manufactured the first New Zealand made sleek modernist gas fireplace with ceramic lined TV recess, the Eastside Plasma Series, 1200 to 3000 mm


Designed and manufactured the first New Zealand outdoor Gas Brazier, originally in a wrought iron style, followed by stone, then stainless steel


Designed and manufactured the first New Zealand free glass sleek modernist gas fireplace, the Eastside Free, custom made with hanging glass in sizes from 900 to 3500 mm.


Designed and manufactured the first New Zealand made Power Flue System to match our fireplaces, for use when a conventional flue is not practical


Designed and manufactured the first custom made Eastside Low Line modernist gas fireplace with strip or full burners at bench height


Designed and manufactured the first New Zealand Acoustic Flue Hush Body, noise shield system to complement our Power Flue Systems


During major refines to the Thermoflow range, Living Flame developed the Thermoflow Allure. By adding clean lines and a linear style to the traditional Thermoflow style fireplace, a more modern looking, yet efficient fireplace was created


Living Flame started working with BioFlame, a Canadian manufacturer of biofuel burners and fireplaces, designing and developing flue-less products for the world


In keeping with the constantly evolving nature of our products, Living Flame redesigned the burner range for both the Thermoflow and Eastside. The new "multi-hole" burner gives more radiant heat, better combustion and a more realistic flame picture


Developed new designs for glass construction in the Eastside range, leading to the creation of the Eastside View - a custom range of fireplaces that allows greater viewing through the fireplace


Designed and manufactured the Brooklyn range. A world first in dual heating for Biofuel fireplaces. Using a convectional firebox with a 2 stage fan and flue-less biofuel technology which is far better suited to New Zealand homes

Our customer experiences

"We would just like to express our thanks for the exceptional service we have received from the team at Living Flame. From the outset we received professional, informative advice which enabled our selection of one of your fireplaces extremely easy. We have just had the fireplace installed and were very happy to receive a "once over" safety inspection of the unit once it was installed. Your customer service is second to none, your staff friendly and helpful and the product itself is both beautiful and efficient. We can't praise your company enough, and were even offered a refund of the excess flue requirements that we had originally pruchased... Thank you again for superior service and an all round great experience, and we will actively promote Living Flame products to all of our friends. Keep up the good work."

Claude and Taryn Williams

Titirangi, Auckland

"I wish to convey my gratitude for the outstanding customer service experience that you have provided with the purchase of our new fireplace. Put simply you have been an absolute delight to deal with. Your communication and technical knowledge is outstanding and your willingness to liaise on the technical aspects of the installation with my cabinet makers and a qualified tradesmen to ensure a seamless installation was superb. You are an absolute credit to the company and have provided me with one of the best customer experiences I can remember in many years.. My simple rule in business is….……always give people more than they expect to get! You gave it all."

Gary Wallace


"Our office have been dealing with you for three fires in a house at Herne Bay Road. Your service, attention to detail and drawing packages have all been outstanding. Based on this experience we look forward to designing many more gas fires with your company. We will be putting the Herne Bay Road fireplaces out to tender on Wednesday afternoon as a NTT (Notice to tenderer's). "

Mike Hartley

Daniel Marshall Architect Ltd

We’d love to hear your experience with Living Flame. Please drop us a line and let us know all about it!

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